Polishing Up Your Creating Value Skills for Leading “To Do Better”

　
Senior Lecturer：JAVED Amna

E-mail：
［Research areas］
Service Science
［Keywords］
Service design, Service dominant logic (S-D Logic), Creating shared value (CSV), Education sciences

Skills and background we are looking for in prospective students

The skills that are considered a prerequisite include basic knowledge of English, an ability to find a solution to a social or organizational problem, critical review, information gathering and interpretation.

What you can expect to learn in this laboratory

Students will learn advanced management, marketing and service-related theories and methods to develop value-creating capabilities that will help them to acquire: Structural-thinking skills for identifying a critical problem and suggesting the most feasible solution. In addition, we encourage students to recognize the essence of logical paper writing, and logical discussions among scholars and researchers of diversified disciplines.

【Job category of graduates】Service industry, Marketing research, etc.

Research outline

(Fig 1: Creating value framework)

We aim to conduct case study research on the latest services with a great focus on developing a system of creating value through social science research. Recent research areas are listed as follows:

(1) Effective Ways of Creating and Delivering Values

We study methods to make effective use of resources to create values for all the stakeholders. We carry out research mainly in the following directions:

• The theoretical side of creating value that offers the basic descriptive framework for creating values.
• The educational side of creating value relates to the learning perspectives of increasing and generating values for others.
• The practical side of creating value includes multiple strategies to enrich creating value in an organization.

(2) Case Study Research on Latest Services

In the 21^st century, with the change in the mindset of people, the economic trend has shifted from the product economy to the service and sharing economy. Their foundational proposition is that organizations, markets, stakeholders, and society are fundamentally concerned with the exchange of service—the applications of competencies for the benefit of a party. We engage in case study research on the latest service mechanisms to create maximum value for all the involved actors.

(Fig 2: Case industries and examples of research questions)

Key publications

1. Kimseng Tieng, Javed Amna, Jeenanunta Chawalit, and Kohda Youji. (2021). Mechanisms for Engineers to Promote Product and Process Innovation: Thai Manufacturing Context, International Journal of Management Practice (IJMP), 14 (2), 146-173.
2. Javaid Ahson, Javed Amna, and Kohda Youji. (2019). Exploring the Role of Learning Organization to Improve Sharing Economy in Developing Countries: A Case Study of Ride-Hailing Service in Pakistan, International Journal of Knowledge and Systems Science (IJKSS), IGI Global, 10 (4), 35-60.
3. Javed Amna, Kohda Youji, and Masuda Hisashi. (2016). Co-creation of Socio-economic Values in Islamic Banking Service: Case Study Research in Pakistan, Journal of Creating Value (JCV), 2 (1), 109-123.

Equipment

Statistical analysis software (SPSS)
Qualitative data analysis software (MaxQDA)